Summit at Sea
November 9-12, 2016
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SAS 2011

The first voyage 




April, 2011

In April 2011, more than 1,000 millennial entrepreneurs set sail for three days in the Bahamas to amplify the positive impact of their businesses. This is where it all started. 

Pulling together the brightest people in business and culture, Summit at Sea not only featured leaders like Richard Branson and Blake Mycoskie of TOMS Shoes, but also offered memorable activities, from shark tagging to sunrise yoga sessions, designed to help attendees forge lifelong friendships.




Firebase provides developers the tools they need to build successful apps. But at its most fundamental level, it simply wants to help developers.

Developers told us that they often feel like they are under advertisement siege. They balk at product ads and are not persuaded by overt self-promotion. In fact, they are not receptive to being persuaded at all.

For the May 2016 launch at I/O, Firebase wanted to engage its audience around the major upgrades made to the platform. They had the launch plan covered, educating its audience about new features. Instrument partnered with Google’s Firebase team to build on that launch plan by creating an experience developers could have fun with.



Thousands of players joined the game. After puzzles one and two launched, player-created Reddit and Github pages appeared organically. When the last puzzle unlocked, we saw server traffic increase 30 times more than average. Finally, a lengthy Medium article was published by a player after the final puzzle was solved.

In our next installment, we’ll talk more about what happened when developers played the game.

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